One of the reasons we started BrandsForBands was to further our mission of creating mutually beneficial relationships between artists and brands. And despite what cynics on both sides of that equation might tell you, it does in fact happen to everyone's satisfaction. Case in point...
Our friends at Perry Ellis (the US licensee of Nike Swim) hit us up looking for just the right track for their 2018 performance collection video. Based on their creative we did an outreach to our 700+ music partners (labels, publishers, managers, third party synch reps, and individual artists) and got back a number of great options. The winner was "Spaceman" from NYC-based pop artist Mikey Wax (with Stash Konig), pitched to us by the always-reliable crew at PEN Music.
In addition to the license fee they paid him, Nike Swim credited Mikey's song and linked to his web site in their social media posts about the video, thereby creating new fans. Meanwhile, Mikey tweeted to his almost 600,000 followers about the clip, and posted about it on Facebook for his 35,000 followers to check out, putting a lot of eyeballs on Nike Swim's new collection.
This is how we bring brands and artists together to the benefit of both. This is how we can help you. This is what we do.
Chances are, you or someone you know is wearing something from Perry Ellis International as you read this. With a portfolio of over 20 brands, including Nike Swim, Calloway, Gotcha, Penguin and others, they're one of the biggest apparel and accessories conglomerates on the planet. We're excited to launch an opportunity for them today, an to work with their production team to source great tunes for use in their videos. Welcome to BForB, Team Perry!
We're super excited to post an opportunity today for TEN aka The Enthusiast Network. Based in SoCal, they're the largest action sports media hub in the world, with beloved titles/outlets like Surfer, Snowboarder, Transworld Skateboarding, Motor Trend, GrindTV and many, many more. Too bad we don't have much experience sourcing and licensing music for this kind of stuff (that's a joke, kids). We look forward to providing TEN's small army of editors with awesome tuneage for use across a wide array of media, including films, web-only content, TV and more. Welcome aboard, Team TEN!
We're happy to announce that we've officially broken ground on the next iteration of BForB (version 3.0, if you wanna get nerdy about it), tentatively scheduled for launch in Q2 of next year. Both clients and music partners can expect a slew of new features, improvements to existing ones, and a full redesign. We're pretty damn excited if we do say so ourselves. In the meantime, if you're a client or music partner and you've got an axe to grind RE: something on the site (or just a friendly suggestion or two), by all means get in touch. No sense in us building this thing unless you're gonna love it. Onward!
If you've spent any time outdoors, you know SoCal-based sunglasses, goggles and prescription frames brand SPY Optic. Their orange logo is ubiquitous, from ski slopes to motorboats, and everywhere in between. And their Happy Lens technology actually works to enhance your mood and alertness. They've been using music from BForB for a couple years now (see the clip above featuring PPT, courtesy of Idol Records), and we're excited to launch their very own opportunity today. Welcome aboard, Team SPY!
Our friends at Fox Racing don't make a lot of films, but when they do, watch out. The 45-minute Ride Your F#%king Bike! is an epic - and epically entertaining - piece of action sports cinema. The film is first and foremost a tribute to the late great downhill mountain biker Stevie "Chainsaw" Smith, who died tragically last year in a motorcyle accident. But it's also a celebration of life and the simple joy of riding around on two wheels with your friends. We're excited to have 11 songs from BrandsForBands featured in the film, from La Chinga's eminently groovy "Mountain Momma" to Roah Summit's pensive "Paul Bunyan". Our hats go off to Fox for producing such an amazing and uplifting (and BTW, totally hilarious) tribute to their fallen comrade. Nice job, kids. Y'all rule.
Our first introduction to NYC-based filmmaker and content director Vaughn Vance was when he was heading up video production at Marc Jacobs, and the connection was immediate. I mean, the guy uses Fugazi lyrics as his video passwords. Beyond that, we were struck by his keen eye for composition and inspired song picks. So we're excited to kick off an opportunity for him today in conjunction with his new solo venture, working with clients like Bally Footwear and Diane Von Furstenberg, for whom he just produced the video above (featuring "Glory B" by BForB's Jordan Klassen). Welcome (back) aboard, Vaughn!
Our friends at leading headphone and portable audio brand Skullcandy are looking to BForB for some tunes to play during the webcasts of their upcoming Showdown battle of the bands series, the winners of which will go on to perform at this year's Warped Tour. Music peeps: is your stuff Shazam-able? If so, this is a great way to get paid while promoting your artists and releases. Check it!
As cycling enthusiasts, it always warms our hearts to launch an opportunity for another bike brand. So put your hands together for Evil Bike Co., a Seattle-based mountain bike brand that's rider-owned, - designed and -operated. Not only do these guys make increadible bikes, they also have impeccable taste in music (referencing Motorhead, Misfits and our current faves, White Reaper in their brief to us). Here's the first clip we did with them, featuring another one of our faves, Freedom Hawk's "Land of the Lost" (play very loud). Welcome to BForB, Team Evil!
Whoa. How is it mid-January already?? We're excited to kick off 2017. We've got some great new opportunities in the pipeline, and you'll see some major changes and improvements to BForB this year, all aimed at making the platform as efficient, easy to use and useful as possible to both our clients and music partners.
But we're also excited simply because we get to work with some of the best creatives in the world. Case in point: this Ken Roczen clip from our friends at Fox Racing and Shift.
The main track here is A$AP Ferg, which didn't come from BForB (we wish!), while the credits tune, from the most excellent These Machines Are Winning does come from us, courtesy of the great Idol Records. But where the music comes from misses the point, which is: this video is incredible. The product of 5 months of work by the Fox/Shift team, it exemplifies the magnitude and depth of talent we get to work with on a daily basis, across scores of brand creatives and filmmakers. We feel real lucky about that, and honored that these folks rely on us for top-shelf tuneage.
So we raise our glass to these hard-working warriors of video production (you know who you are). Here's to an outstanding 2017, one in which your melding of image and music continues to kick ass and blow minds. Onward!