If you're a guy under 40 you probably know men's apparel brand Bonobos, and their classy, custom-fitted threads. We're super excited to launch an opportunity for them today, and look forward to hearing some awesome BForB jams in their videos. Welcome, Team Bonobos - let's do this!
You might not be aware, but BrandsForBands is invite-only. That is, prospective music partners must submit an application to upload their music to the platform. We get a lot of applications from a wide variety of record labels, third party synch reps, music publishers, and of course artists themselves. And every once in a while, something really amazing comes across our transom. Let us introduce you to Joey Joesph aka Danny & His Fantasy.
Joey submitted an application earlier this year and our good fortune at receiving it became apparent after about 30 seconds of listening to his stuff. We were instant fans and super excited to get his music live in BForB and in front of our clients. And as suspected, it didn't take long for them to take notice. Billabong and Skullcandy were the earliest adopters here - check their uses of "Also Flying" and "Maybe In The Morning" (at 3:04) above. We expect many more uses to come.
This is how we source great music from great up and coming artists. This is how we create and manage mutually beneficial relationships between artists and brands (and filmmakers and game developers and anyone else who needs quality tuneage).
As big gamers ourselves, we're thrilled to be working with the crew at HeroesHearth Esports (HHE) to provide music for their seasonal hype videos. HHE is the #1 Hereos of the Storm team in North America; we're excited to provide some epic jams to soundtrack their dominance. Welcome aboard, guys!
We're looking for a couple paid interns to work out of our Pasadena, CA office 1 day a week. Ideal candidates are outgoing, affable, highly organized and super passionate about discovering new music. Please email a cover letter and resume to [email protected].
Did you know that BrandsForBands' parent company Brandracket is a full-service music supervision and licensing agency? You do now! We just launched a new web site. Check out our recent work, read our bios, and see what we're into. It all awaits you here.
Meanwhile, work on the next iteration of BrandsForBands continues. We have some big things in store, so watch this space!
One of the reasons we started BrandsForBands was to further our mission of creating mutually beneficial relationships between artists and brands. And despite what cynics on both sides of that equation might tell you, it does in fact happen to everyone's satisfaction. Case in point...
Our friends at Perry Ellis (the US licensee of Nike Swim) hit us up looking for just the right track for their 2018 performance collection video. Based on their creative we did an outreach to our 700+ music partners (labels, publishers, managers, third party synch reps, and individual artists) and got back a number of great options. The winner was "Spaceman" from NYC-based pop artist Mikey Wax (with Stash Konig), pitched to us by the always-reliable crew at PEN Music.
In addition to the license fee they paid him, Nike Swim credited Mikey's song and linked to his web site in their social media posts about the video, thereby creating new fans. Meanwhile, Mikey tweeted to his almost 600,000 followers about the clip, and posted about it on Facebook for his 35,000 followers to check out, putting a lot of eyeballs on Nike Swim's new collection.
This is how we bring brands and artists together to the benefit of both. This is how we can help you. This is what we do.
Chances are, you or someone you know is wearing something from Perry Ellis International as you read this. With a portfolio of over 20 brands, including Nike Swim, Calloway, Gotcha, Penguin and others, they're one of the biggest apparel and accessories conglomerates on the planet. We're excited to launch an opportunity for them today, an to work with their production team to source great tunes for use in their videos. Welcome to BForB, Team Perry!
We're super excited to post an opportunity today for TEN aka The Enthusiast Network. Based in SoCal, they're the largest action sports media hub in the world, with beloved titles/outlets like Surfer, Snowboarder, Transworld Skateboarding, Motor Trend, GrindTV and many, many more. Too bad we don't have much experience sourcing and licensing music for this kind of stuff (that's a joke, kids). We look forward to providing TEN's small army of editors with awesome tuneage for use across a wide array of media, including films, web-only content, TV and more. Welcome aboard, Team TEN!
We're happy to announce that we've officially broken ground on the next iteration of BForB (version 3.0, if you wanna get nerdy about it), tentatively scheduled for launch in Q2 of next year. Both clients and music partners can expect a slew of new features, improvements to existing ones, and a full redesign. We're pretty damn excited if we do say so ourselves. In the meantime, if you're a client or music partner and you've got an axe to grind RE: something on the site (or just a friendly suggestion or two), by all means get in touch. No sense in us building this thing unless you're gonna love it. Onward!
If you've spent any time outdoors, you know SoCal-based sunglasses, goggles and prescription frames brand SPY Optic. Their orange logo is ubiquitous, from ski slopes to motorboats, and everywhere in between. And their Happy Lens technology actually works to enhance your mood and alertness. They've been using music from BForB for a couple years now (see the clip above featuring PPT, courtesy of Idol Records), and we're excited to launch their very own opportunity today. Welcome aboard, Team SPY!