We're very excited to launch on opportunity for our new friends at The Gap. They'll be relying on BForB to provide top-shelf tuneage for inclusion in their web videos, as well as those produced by affiliate brands Old Navy and Banana Republic. For every generation there's a Gap. And for The Gap there's BForB!
As part of our ongoing efforts to make the experience of using BForB better, faster and more efficient, we occasionally implement additions, subtractions, changes and tweaks. Regular visitors will notice a few recent ones. Specifically:
1. We've reconfigured the home page to address both music providers and buyers. We figured that since we're in the business of licensing music to brands, filmmakers and other creative types, it might be a good idea to actually address them on the home page of the site. Yeah, ya think??
2. We've created separate info pages for both music providers and music buyers, including updated FAQs for both.
3. Brands and other music buyers, you can now quickly and easily apply for access to BForB using the handy client application. Simply complete the application and we'll get back to you with your login info immediately.
Registered users, you'll find a few additional changes next time you log in (we've also emailed you about them).
This stuff is all pretty minor; we've got some MUCH bigger changes and additions in store [fiendishly wringing hands], so stay tuned. For now, don't hesitate to hit us up if you have any questions.
We'd like to give a big welcome to Vermont-based ad and creative agency Rightside Productions who'll be looking to BForB for great music to feature in web and regional TV spots like the one above. Now if we can just figure out how to get some free Ben & Jerry's out of this deal...
We're seriously thrilled that our sister/parent company Brandracket, a full service music creative and licensing agency, is music supervising the upcoming skate film We Are Blood. Produced by Wyoming-based Brain Farm Cinema (The Art of Flight, which BR also supervised) in conjunction with Green Label Films, and directed by longtime skate film auteur Ty Evans (Pretty Sweet, Fully Flared), it promises to be totally epic. It's also an incredible opportunity for BForB's artists to get paid while being promoted to the film's truly music obsessed audience (seriously, the level of scrutiny that the music in these films gets is nuts). Music peeps, opt in to this great opportunity now!
We're excited to help longtime client (and surfing institution) Quiksilver source and license music for the 2015 iteration of its long-running King of the Groms contest. This is a great opportunity for BForB music partners to get paid while helping young surfers catch a break (literally!).
As anyone with impeccable taste will tell you, Herschel Supply Company makes some of the best (and best-looking) backpacks, bags, travel goods and accessories on the market. Though only started a few years ago, this Vancouver-based company has come out swinging, winning the hearts and minds of discerning people the world over. We're thrilled to be assisting their team with sourcing and licensing music for use in promotional videos. Our first collaboration, featuring L.A. Girlfriend's "Runner", is above. Welcome to BForB, HSC!
Our friends at category killer ski/snowboard goggle, helmet and accessories brand anon. Optics have been relying on BrandsForBands for music for some time now. By lauching an opportunity for them today we're making it even easier for them to get affordable, pre-licensed music, and for our valued music partners to get their music licensed for awesome anon. web videos like the one above featuring OE's "Hollow Stone" (sourced from BForB a few weeks back).
If you haven't checked out anon.'s gorgeous products yet, now's the time (and we mean NOW - it's winter, people!). Meanwhile, we look forward to working more with their team. Welcome, guys!
Simply put, Volcom is a titan of the action sports industry, a brand born and raised in SoCal that's risen to prominence via great products and an uncanny ability to capture the zeitgeist.. We're thrilled to be working with their mens and womens teams to source and license music for promotional videos (and perhaps some other stuff - stay tuned). Welcome aboard, guys!
At this year's Consumer Electronics Show in Vegas we made the acquaintance of Scosche Industries, a great California-based company that's been producing high quality car audio and consumer tech products (like the boomBOTTLE portable speaker above) for 35 years. We're excited to help them source and license music for inclusion in their product demonstration kiosks at retail. Welcome, Team Scosche!
As loyal customers, we're really excited to be working with Stance, a sock company for the 21st century, and one of the coolest lifestyle brands to emerge from Southern California in a long, long time.
Founded several years ago by veterans of the action sports industry, Stance is a new breed of sock company, combining inspired, often irreverent design with high-quality materials (trust us, they're awesome). These ain't your father's socks. Here's a little about Stance, in their own words:
"STANCE is dedicated to the spirit of individuality with a design philosophy that believes in expression and function. Expression that creates an emotional visual connection and function that also provides comfort and performance. Building outstanding socks with the best fit and performance characteristics from the highest quality materials is the unspoken priority. The outward facing personality of the brand and our products are the creative and artistic stories that go into every single sock we make. Designed in San Clemente, California - worn everywhere."