As one of the world's premier backpack and outdoor gear brands, JanSport is all about cultivating self-expression and the spirit of adventure to the fullest. They're also big believers in the transformative power of art and music. Their Live Outside Campaign aims to combine these two passions into a hyper-local happening with a truly global reach.
For the 2016 iteration of Live Outide, JanSport ventured to one of the most culturally rich places on the planet: Rio de Janeiro. We're excited to provide the tunes for a series of promo videos recapping all the action. Check out the teaser video above (featuring "Dirty Work" by Welshly Arms) for a glimpse of what's to come!
We're super stoked to launch an opportunity today for our friends at Freeride Entertainment, one of the world's premier action sports/outdoor production companies (you may know them from such mind-blowing films as "Where The Trail Ends" and "On Any Sunday: The Next Chapter"). In addition to their film work, they also produce branded content for clients like Oakley, Specialized and Skullcandy, and they're looking to BForB for some dope jams. We are more than happy to help out. A big welcome to the Freeride crew!
We have a real soft spot for Quiksilver and Roxy. Not just because they're two of our oldest and dearest clients, or because of their huge contribution to defining today's action sports landscape. We love 'em because they really value music and the artists who work so hard to create it (like UK prog-rockers Einstellung and MPLS-based Weird Visions, featured in the videos above). Today we're launching a new, combined Quiksilver and Roxy opportunity, one that features a lengthy schedule of rights options, each one of which is another opportunity for a great artist to get paid while having their music promoted to Quik and/or Roxy's huge, music-loving global audiences. So to Quik and Roxy we say: we've come a long way, baby, and here's to going a lot farther.
Anyone who's ever dropped their phone or tablet and picked up a shattered mess knows the importance of cases. And nobody knows cases - or sells quite as many of them - as Otterbox and its subsidiary Lifeproof. The former is the world's #1 seller of phone and tablet cases, while the latter specializes in cases for, shall we say, more aggro lifestyles. Both are looking to BForB for awesome tuneage for their promotional videos, and we're thrilled to help 'em out. Welcome aboard, teams Otterbox and Lifeproof!
We're really excited to launch an opportunity today for Alpinestars, one of the world's premier manufacturers of motorsports apparel and protective gear. They're looking to BForB to help them source music for use in promotional videos like the one above, featuring "Beat Slayer 1" by BForB's very own Grant Cutler. Welcome aboard, Team AS!
We're very excited to launch on opportunity for our new friends at The Gap. They'll be relying on BForB to provide top-shelf tuneage for inclusion in their web videos, as well as those produced by affiliate brands Old Navy and Banana Republic. For every generation there's a Gap. And for The Gap there's BForB!
As part of our ongoing efforts to make the experience of using BForB better, faster and more efficient, we occasionally implement additions, subtractions, changes and tweaks. Regular visitors will notice a few recent ones. Specifically:
1. We've reconfigured the home page to address both music providers and buyers. We figured that since we're in the business of licensing music to brands, filmmakers and other creative types, it might be a good idea to actually address them on the home page of the site. Yeah, ya think??
2. We've created separate info pages for both music providers and music buyers, including updated FAQs for both.
3. Brands and other music buyers, you can now quickly and easily apply for access to BForB using the handy client application. Simply complete the application and we'll get back to you with your login info immediately.
Registered users, you'll find a few additional changes next time you log in (we've also emailed you about them).
This stuff is all pretty minor; we've got some MUCH bigger changes and additions in store [fiendishly wringing hands], so stay tuned. For now, don't hesitate to hit us up if you have any questions.
We'd like to give a big welcome to Vermont-based ad and creative agency Rightside Productions who'll be looking to BForB for great music to feature in web and regional TV spots like the one above. Now if we can just figure out how to get some free Ben & Jerry's out of this deal...
We're seriously thrilled that our sister/parent company Brandracket, a full service music creative and licensing agency, is music supervising the upcoming skate film We Are Blood. Produced by Wyoming-based Brain Farm Cinema (The Art of Flight, which BR also supervised) in conjunction with Green Label Films, and directed by longtime skate film auteur Ty Evans (Pretty Sweet, Fully Flared), it promises to be totally epic. It's also an incredible opportunity for BForB's artists to get paid while being promoted to the film's truly music obsessed audience (seriously, the level of scrutiny that the music in these films gets is nuts). Music peeps, opt in to this great opportunity now!
We're excited to help longtime client (and surfing institution) Quiksilver source and license music for the 2015 iteration of its long-running King of the Groms contest. This is a great opportunity for BForB music partners to get paid while helping young surfers catch a break (literally!).